Marketing is a methodology that every business should know well. The objective is to attract and retain clients, satisfying their needs through marketing. Marketing is the process of attracting leads or customers interested in your products and services. The keyword in this definition is “process”. Marketing involves researching, promoting, selling, and distributing your products or services.
This discipline focuses on the study of the market and consumer behavior, as well as the analysis of the commercial management of companies to attract, acquire, and retain customers by satisfying their desires and needs and building brand loyalty.
Definition of Marketing Strategy
The definition of marketing is the act or business of promoting and selling products or services, including market research and advertising. Marketing today is something that every company and organization must implement in their growth strategy. Many companies use marketing techniques to achieve their goals without even realizing it, as they work to promote themselves and increase the sales of their product or service. Marketing is one of the key aspects of business these days.
People often don’t know what marketing is and, when asked, define it as a sale or advertisement. While these answers are not wrong, they are only part of marketing. There are many other aspects of marketing such as product distribution, promotion, design and creation of materials such as landing pages and social media content, improving customer experience, conducting market research, creating market segments, and more.
Marketing is very broad and includes all the strategies that help a company, brand, or individual achieve its goals.
Four Rules of Marketing Strategy
- Product. Product availability is the key and root of all marketing. A product can be anything that a consumer company offers to satisfy a need. It is best to choose your product or service based on both the needs and motives of the consumers and how the product will benefit the consumer, rather than the physical characteristics or attributes of the object.
- A place. Strategic merchandising locations can be anything from an online store to physical store channels in multiple cities or countries. The goal of a distribution strategy is to enable potential customers to have easy access to your products/services and to offer a good experience throughout the buying process.
- Price. How you rate your products and services is an extremely important part of your marketing strategy. This factor influences other factors such as:
- The margin you hope to get.
- To what target market do you want to apply and what is the purchasing power from your customers? Are you looking to enter the luxury or mass market?
- The financial goals of the company.
- How does the competition evaluate its products and what are their substitutes?
- Trends and Quirks.
- Price increase for better quality perception.
- Promotion. This applies to all marketing and communications that are conducted to demonstrate the benefits of your product or service in the marketplace. This is how you increase your sales.
What does marketing do for your business?
Marketing can help your business in many ways, but let’s take a look at some of the most effective ones.
1. Increasing brand awareness
This is important because it introduces people to your brand and the products or services you provide. It will also make you memorable for customers who can start to trust your brand, become loyal customers, and tell people about you.
2. Generating traffic
Increasing the number of visitors to your site by generating more leads ( lead scoring can help determine this) and ultimately more sales. An effective marketing strategy will help you with this.
3. Increased income
Every business wants to increase its sales, and marketing can help achieve that goal through various strategies such as optimizing your website and SEO, creating email campaigns, performing A / B tests to determine the best strategy for you. and much more.
4. Building trust in your brand
Building a high level of trust in your brand leads to customer loyalty and repeat purchases. This not only increases income but also leads to great reviews both online and by word of mouth, which is still one of the most effective types of promotion.
5. Tracking your metrics
Metrics are incredibly useful when it comes to creating your marketing strategy. They not only guide the strategy and help track its progress, but they also inform you about what can be adapted or adjusted to continuously optimize your campaigns.
Several Marketing Strategies
Marketing is not a single strategy, but rather a combination of many different techniques and tactics. Below we have listed some important marketing strategies that you should be aware of. Click on the red links to learn more about each of these strategies.
- Marketing Plan: Learn what a marketing plan is, why you need to develop one, and the keys to creating a solid plan. Without a marketing plan, a company or brand cannot achieve its goals.
- Digital Marketing: Digital Marketing is a marketing discipline that focuses on strategizing in a purely digital environment.
- Direct Marketing: Direct marketing is a type of campaign based on direct two-way communication that aims to get results from a specific audience.
- Email Marketing: Email marketing is one of the most profitable and effective methods in terms of ROI. Naturally, this is all about sending emails to your audience, but make sure you define your segments correctly to be effective.
- Mobile Marketing: Mobile Marketing is a broad concept that encompasses all marketing campaigns and activities focused exclusively on mobile platforms and applications (e.g. smartphones and tablets).
- Viral Marketing: Making something viral is every company’s dream. Viral marketing spreads from one person to another and can go incredibly far and incredibly quickly.
- Performance Marketing: Performance Marketing is a methodology that applies a variety of marketing techniques and techniques to ensure advertisers only pay for the results they achieve.
- Inbound Marketing: This methodology focuses on creating valuable content to drive qualified web traffic and work towards the final sale.
Don’t forget that the most important step is launching your own marketing strategy! If you are looking to launch (or relaunch) a new product or service, we have a lot to offer you. We’d love to be your experienced partner and help you attract visitors, fully optimize your campaigns and get the best ROI!
Do you know how marketing has evolved?
Not too long ago, marketing was mostly outbound marketing, which meant chasing leads with promotions without knowing if the person was actually interested in buying. Thanks to digital transformation and the emergence of new communication channels, marketing has changed dramatically over the years.
To understand how marketing has changed, let’s take a look at this timeline that HubSpot has put together showcasing innovation in the industry.
1450-1900: Print advertising
- 1450 Gutenberg invents the printing press. There has been a revolution in the world of books and mass copies.
- In 1730, the journal becomes a means of communication.
- 1741, the first American magazine is published in Philadelphia.
- In 1839, posters became so popular that they were banned from displaying on London premises.
1920-1949: New media
- 1922, radio commercials begin.
- 1933: More than half of the US population (55.2%) has radio at home.
- 1941, TV commercials start. The first commercial for Bulova watches reached 4,000 TV homes.
- 1946, more than 50% of US homes already had a telephone.
1950-1972: marketing is born and grows
- 1954, for the first time, TV advertising revenues exceed radio and magazine advertising revenues.
- Telemarketing is growing as a means of direct contact with shoppers.
- 1972: Print media exhaust the outbound marketing formula.
1973-1994: the heyday of the digital era
- 1973 Martin Cooper, Motorola researcher, makes the first mobile phone call.
- 1981, IBM launches its first personal computer.
- 1984, Apple introduces the new Macintosh.
- 1990-1994, significant advances in 2G technology laid the foundation for the future explosion of mobile TV.
- 1994, the first case of commercial spam via e-commerce.
1995-2020: The era of search engines and social networks
- 1995, Yahoo! and the Altavista search engines are born.
- 1995-1997 – the birth of the SEO concept.
- 1998, Google and MSN launch new search engines.
- In 1998, the concept of blogging emerged. By mid-2006, there are already 50 million blogs worldwide.
- From 2003 to 2012, the era of inbound marketing begins.
- 2003-2004 Three social networks are launched: LinkedIn, MySpace, and Facebook.
- 2005, the first video was posted on YouTube.
- 2006 – Twitter is born.
- 2009, Google launches a real-time search.
- 2010: 90% of all American households own a cell phone. Instagram was created on October 10.
- Young people between the ages of 13 and 24 spend 13.7 hours on the Internet, compared to 13.6 hours watching TV.
- In 2011, Snapchat is being created, bringing even more young users to their phones and driving the social media app craze.
- In 2012, the number of tablet users was already 54.8 million.
- In 2014, the growth of marketing influence begins. Both users and brands are beginning to wake up to the power of social media users with a large following. Marketing tools abound for Instagram and other platforms
- 2014, for the first time in history, the use of mobile devices outweighs the use of desktop computers. More and more users are checking social media, reading emails, and shopping on their phones.
- In 2015-2016, big data and marketing automation is being researched and used more actively for advertising to users.
- In 2018 year, video distribution continues to grow, especially with the launch of Instagram IGTV. Video content is no longer just limited to YouTube and Facebook.
- 2019-2020, Drive Millennials! Gen Z is the new focus and they have a hot new app: TikTok.
It will be interesting to see where marketing continues to evolve. With new global events such as the 2020 COVID-19 crisis leaving millions behind their doors, social media and marketing trends are bound to change and we will be here to track them.
Perspective on Marketing Strategy
Marketing is any strategy or action that can help a company achieve its goals, increase sales and profits, and/or improve brand perception.
We are experts in driving users to our client’s websites or landing pages through marketing acquisitions.
Cyberclick is a performance marketing agency. We analyze each new project we receive and, if we consider it viable, we can provide certain results following the client’s goals. You might be thinking, “What’s so special about performance marketing ?” The peculiarity is that the client pays only when the result is achieved!
How can we help you?
We will evaluate how best to optimize your strategy for digital marketing and how best to distribute your budget across all channels.
- We monitor everything and exceed expectations.
- We have an analytical vision and we respond in the shortest possible time.
- We are always testing. We ensure the best impact by scrutinizing each campaign and/or ad, running multiple tests to determine which factors work best, and continually optimizing your digital marketing plan.
- We will increase the number of users who are happy with both your company and the experience they received from you.
- Thanks to technology and artificial intelligence, we constantly analyze the results in real-time.